The BK promotion will start July 23 and last through August 26th. And speaking of promotion, here's two pics of the toys!!
First, a cheap one that gives you the basic outline:

And second, a real glimps of the toys:

Wow.... gold!

I actually have read about this before....yes, I TOTALLY agree he was being a jerk about it, especially since Al Jean and Mike Reiss were responsible for season 3 and 4 o the Simpsons (and some of the best stories in the later ones)
One thing I wasn't aware of before was the animosity that Matt Groening showed toward Mike Reiss and Al Jean when they featured Jay Sherman on "his" show:
http://critic.nohomers.net/Special_Extr ... ction.html
Now, is it me, or is the guy being a jerk here? Not only does he stamp his name all over product that his hands did not touch once, but he's not big enough to give two people who helped him gain his success a shot? Okay, I see the point about bringing in an outside character into the Simpson's world, but really, would there have been anyone else for the job?
This looks so delicious!