Well, early reviews did say it was aimed at little boys, without much to engage any other family members, which isn't a great way to sell an animated film these days. Plus there's just been so *much* animated fare this year already, including titles from DreamWorks itself, and there's only so much family spending to go around.
With two titles in a row underperforming, things don't look good for DW, and I honestly don't think Peabody & Sherman is going to make much of a dent either. The characters, like Lone Ranger, are now unknown to younger people, and almost non-existently internationally.
The biggest problem with Turbo was that it looked too derivative, too ("Carsatouille", anyone?), and was it me or was there a general lack of advertising for it? It's yet to open here in the UK but I haven't seen anything about it, unlike previous DWs films that get teased on DVDs and online a lot more.
Interesting that the 3D is so down, but not a surprise. The gimmick has only been accounting for around or less 50% of grosses in the past two summers, with some films choosing *not* to post convert as producers feel it wouldn't be worth it. Animated films can be rendered out native, but from what I heard the 3D on Turbo is a head-spinner and, again as with so many family films out this summer, people are just not going to keep paying more for tickets that can actually reduce the viewing enjoyment as much as they suggest they enhance the experience.
3D is on a sliding slope...I think we'll see less and less titles equipped with the added dimension, especially now that several huge tentpoles have died this year and proven that the craze is over and it doesn't guarantee any kind of box-office boosting.
Let's see how far the Turbo TV series goes...I can't believe they're franchising this out already - and a TV series based on a flimsy premisce to begin with? What's going to happen each week? A different race in a different city or country? How, um, "exciting"...?
I'll likely see Turbo on Blu-ray, but may wait for a price drop. Just can't say I'm at all eager to see it quickly, and audiences seem to agree.
Now all eyes will be on Planes...
