At the end of the day, if they make Paranorman look like a scare-fest featuring zombies and mayham, it isn't going to sell. Not only do they want kids to show interest, obviously, but they also want for parents to feel comfortable taking their children to it.
So, I wouldn't worry about the quality of the film. I'm sure Paranorman is still going to be one of the more interesting animated movies in 2012.
