Boy, people produce these films to make money? Wow, I'm shocked.
But seriously...
George can let his cynicism keep him from enjoying these things (or even TRYING to watch them--- hey, his choice), but I always try to look for the best in these projects, which were all made by creative people doing their best to create a good product, given the money, talent, time, and corporate dictates at the time. It's the same with ANY commercial movie or TV show. Not to mention comics! Art vs. commerce. Nothing new about that.
Some turn out well, some don't. I really liked Ultimate Avengers The Movie, but didn't like Ultimate Avengers 2 all that much. I watched Iron Man, and found it to lie in-between the two Avengers films. A number of Marvel's live-action efforts have been underwhelming, though I've really enjoyed a few of them. But then, that could apply to any group of films (or comics).
My comic store owner still has never seen the Spidey films, because he just wants to enjoy the comics and doesn't like the look of the movies, so I know that George is not alone in some of his feelings.
But I'm not sure what exactly people expect out of these things. "Direct-to-video superhero movies." C'mon, if I get 70 minutes of popcorn-gobbling enjoyment, that seems fair to me. It's not like the original Iron Man or Avengers stories were literary classics (Avengers was unreadable for a time as of #8 ). And these Lionsgate productions are oh-so-much better than the Avengers or Iron Man TV shows!