Disney's The Little Mermaid (Live-Action)

[EricJ]

"Title? Who needs a freakin' title? We're selling a COMPANY, a POP-CULTURE ICON and a RELEASE DATE!"

[Dacey]

Teaser posters frequently don’t have titles.

I’d provide examples, except that I’m sure you know this.

[Daniel]

Yep. Common knowledge, really.

Here are the ones for Cinderella and Aladdin:

[Ben]

Yeah, but Choose Wisely is one of my favourite movies!

[EricJ]

Teaser posters frequently don’t have titles.
I’d provide examples, except that I’m sure you know this.

All too well. Even blogged about the reason why, six years ago.

(Or "When did studios become jealous of Nike ads that didn't mention their product or company, but just showed a shoe, a swoosh logo,a three-words-of-one-syllable slogan, and a sales date?"

I didn't say it was NEW, I was just pointing out why corporate studios now treat their audiences like slave-cattle, no longer teasing us with posters or slogans, but saying "Pop culture-icon. Franchise you like. March 23. You go."
Apparently, they felt holding up a starter's pistol, firing it off on the 22nd and saying "Annnd, they're off!" would lack subtlety...

[Dacey]

[Ben]

June 23.

The idea of teaser poster images were around long before the Nike ads, but that one was the one that really started the mystery/excitement aspect of how to sell a movie without almost showing anything. It’s the slow reveal that has the fanboys going gaga and building that almost "exclusive image" hype before the marketing really swings into action.

[gaastra]

Superman the movie teaser poster was just the superman logo also. Ghostbusters dvd talked about people were confused on what on earth this ghost movie even was with the poster and no name released on it! They used that to hype the mystery of the films first teaser up!

[Daniel]

Almost felt like we've had this discussion before, but that was for character posters. Well, it involved the same person thinking they know something when clearly they don't!

Good examples, Gaastra. Teaser posters can be quite cool.

[Farerb]

Reaction to THE LITTLE MERMAID last night was really good. People are split on the new songs but the audience went nuts for Halle Bailey and Melissa McCarthy was surprisingly good as Ursula. Heard "best Disney remake" (ymmv on what that's worth) from more than one person.

https://twitter.com/ViewerAnon/status/1 ... t_5sQ&s=19

[Ben]

Well, in Rob Marshall we have faith, but you kind of want to hear better than "surprisingly good" for your main villain and being "split on the new songs", both comments that do not suggest or support the "best remake" remarks. It still looks like high-end TV to me, though I really hope to be enthralled.

[EricJ]

Uh, we DO remember Rob Marshall did the fourth Pirates of the Caribbean movie?
(Which seemed to be the biggest criteria in hiring him to direct more musical mermaids.)

He's not particularly discerning when working for company hire.

[Ben]

I think he was as surprised as anyone to get that gig! And those films really are committee endeavors, so he probably didn’t have much to do on them. At least it got him Into The Woods.

[Evergreen]

Uh, we DO remember Rob Marshall did the fourth Pirates of the Caribbean movie?
(Which seemed to be the biggest criteria in hiring him to direct more musical mermaids.)

He's not particularly discerning when working for company hire.

I agree, POTC4 was dull as dishwater. It was saved from being the worst of the series only because POTC3 was a complete trainwreck, love the other three films though. I think making everything boring, listless, and lacking in personality is sort of a gift of his since Nine, Into the Woods, and Mary Poppins Returns were also dull. I never cared for the versions of Chicago and Annie he was involved with either.

[EricJ]

At least it got him Into The Woods.

Into the Woods, I'll grant, was good, in that it was his element, and he didn't just turn it into another "Chicago" clone on demand like he did with Nine.

(So yeah, there's Into the Woods getting him another job doing live-action fairytales.
In Hollywood, you're not only "As good as your last movie", you ARE your last movie, and expected to remake it at the drop of a hat for the rest of your life.)