Farerb wrote: ↑October 15th, 2021, 11:43 pm
The start of it was Return of Jafar, which was only a TV pilot to the Aladdin series, but Disney decided to release it on VHS as well and it did really well so they figured why not do the same for other films?
Wait...
(checks IMDb)
Oh, yeah, it DID come out before Little Mermaid II: Return to the Sea!
I knew Jafar was a TV-pilot, but I always thought the rest of their sequels were trying to get in on the direct-video money they'd discovered with the '99 Kiki's Delivery Service dub.

(Since only US Japanese-anime fans knew about the concept of "OVA animation", and word was starting to spread to the mainstream industry.)
That, and they knew LM2 was too weak to be the theatrical sequel its reputation insisted upon, but sequels were now legally classified as, quote, "Character marketing" by the studio, and marketing had to be direct to the parents at Target-Mart.