Wow...FIi sounds awful! It’s actually making me want to see it more, if even just to end up hate-watching it (!), but I will hold off so I can still have a planned watch with family that loved the first. Yes, it’s clearly setting ourselves up for a fail, but that’s still the plan.
I don’t think *anyone* is particularly scrambling for a FIII, even those big fans burnt by the second film. Many didn’t see the need for it, or were "worried" it couldn’t live up to the first, though obviously many other people rushed to it, again and again (a movie doesn’t do those numbers without repeat business).
Unless planned and telling a massive story, *no* film ever truly warrants or needs a sequel. Whatever the fluff about "spending more time with the characters", or "wanting to expand the world or universe", it’s only ever all about one thing: money. Star Wars? That’s just a one movie age-old story — farmboy underdog takes on the big bads and wins, but its success meant we had to get more, though Lucas never had a plan for despite what he says, and struck it lucky by largely relinquishing such a hold (that he never even really had on the first one) that he would later insist and have the power to grasp on future films.
It’s clearly the same with Frozen a film I thought was absolutely fantastic...for the first 33 minutes. But after Let It Go, the movie's spent all its best stuff up front and it becomes a much more drab search movie. On the flipside, this was never really Andersen's Snow Queen anyway, so in a sense this is their own story, so they can go anywhere they want with it.
However, as we have seen, again with Star Wars, with the sequel trilogy, you need to have a plan! Frozen already had some pretty wacky elements (unexplained rock creature thingies!?), so they could in theory go anywhere with it. But...it was never planned, and not really warranted or needed, and it’s very hard for these things to then feel organic. Lightning can strike twice (Empire, Toy Story 2), or at least hit another spot nearby, but it’s hard to capture it in a bottle, as they will attempt again with FIII.
That all said, I’ll probably end up loving FII now that any (low already) expectations I might have had are basically rock bottom!
