That headline is wrong: it's Marvel bringing Spidey into their world, not the much bigger MCU being "invited" into Sony's Spidey "world"...! But, anyway...
Ben wrote:Honestly...I think Spidey at Sony is dead. Amy Pascal won't be at the studio for long, whatever her producing pact says, and as soon as a better executive gig comes along she's off to that, leaving Spidey with no clear sense of direction...
Nowhere is this more apparent now than with the announcement of this deal.
Pascal may well be there, but it'll be in name only. She'll be the "Sony rep" that keeps an eye on the character for the studio, but this is in Disney/Marvel's hands now. And anyone can do that job for Sony...she'll be gone as soon as something comes along where she's more than just a supervisory cog in a much larger wheel.
What this means: Marvel will make the movies, Sony will distribute the stand-alones, although I woildn't be surprised to see them concentrate on Spidey in the MCU rather than his own movies. Marvel knows it's too soon for another reboot. The question will be if they take on Raimi's films as being a background to the character (remember that Feige started on those films) or if they follow off from Garfield's versions (unlikely, since they're going to recast) or if they do just start again.
It's a bit of a shame for those that won't now get a conclusion to the not-so Amazing story and the whole baggage of Richard (not the tiger) Parker, but at least we dodge the Sinister Six and potential Aunt May/female Spidey movie bullets!
I think this was pretty much a dead cert as soon as those emails came out and Pascal lost her grip at Sony. Without any other direction, the Marvel proposal suddenly looks very promising to a bunch of executives with a franchise (that they don't outright own) in trouble, and they've taken the easy and likely most profitable option (their choices being to run the series into the ground and have it revert to Disney or to make a pact now while they still have some bargaining power and the character isn't completely played through).
Marvel shows how smart they are again, though...bringing Spidey back to his rightful home in the MCU will certainly give the character a huge boost (I can't believe how excited I am for this news, actually), bringing with it the built-in Marvel crowd (some of whom stayed away from the Amazings) plus the general audience that stuck with Spidey through those films.
Prediction: the end of Age Of Ultron will see a little tease...it's probably too late to add extras scenes in that suggest Spider-Man is already around, but a post-credit hint? Yeah, that's totally possible now...