Okay, I will admit that when I first saw it, I thought "now why did they have to go and make that joke?".
But then, the situation calls for it: Piglet can see the trouble coming and his "Oh Pooh" is actually a very clever usage of the words, taking the essence of Pooh's "oh bother" with Piglet's much-used calling after "Pooh". So you get the "Oh Pooh" meaning that Piglet is expressing himself that Pooh has come up with yet another harebrained scheme, and you get the "Oh Pooh" meaning that Piglet is very much aware of the consequences about to happen.
There's also a third reason that's on there, and you won't like it. Winnie The Pooh is old fashioned. And, yes, we like it that way. But there's also the possibility that this movie won't sell very well to Toy Story/Megamind/even Tangled kids. So they need to inject a bit of "moderninity" (I just made that up and really like it!) into it. You won't like it, Dusty, just like you didn't like Tangled, but it's going to help this Pooh film feel more like it's been made for these times and not like it's some 1960s reissue.
Actually, that's what I really have a problem with in this poster: the title says nothing at all about this film. To an average moviegoer, is this a Winnie The Pooh reissue? Is it another compendium of previous adventures? What happens in it? Will there be a Blustery Day? A Honey Tree? Will Pooh meet Tigger Too or any other new characters? Perhaps he'll have Many Adventures or create a Day For Eeyore, but this title and poster doesn't express any of that.
It just looks like another Winnie The Pooh movie, but nothing special. Not a return to the original form. I still think they should have been clever and called it The Further Adventures Of Winnie The Pooh, as John Musker referred to it a year ago. Secondly, the white background doesn't really help: there's again nothing to differentiate it from any other Pooh project. I bet that many older people will think it's a Honey Tree poster from 1966. Yes, that's the intention, to go back to those original featurettes, but it's so retro it may as well have come from the 60s!
With the title and the poster not helping this new Pooh feature feel like the kids of today need to go and see it, it turns out that the "Oh Pooh" line is actually the best thing about this teaser image. And if they don't get their marketing on this sorted out, they're going to find it also stands for a lot more concerning this movie when it comes out against Harry Potter and makes $3.50...
