Ben wrote:That the SW release also factored in to toy giving Christmas time probably didn't hurt their decision, but I still think they're missing a trick on basically owning May the Fourth as a date and making a real big annual thing about it, when even casual fans won't have the holidays and other things to occupy their minds.
If they're appealing to
TRUE fans, it's May the 25th...
Which has now become pushed back to an afterthought, after the last sixteen years made the first week in May the most desirable movie week of the year, which means it
would be the Fourth--A practice, ironically, first started by other studios trying to outstrategize Phantom Menace opening on the 25th.
As for Avatar, Cameron's had his chance to have a sequel in the last six years, and blew it. Even a
good director is going to let his ego loose and bobble his own hit sequel through story-destroying self-indulgence (ahemavengers2

), a director who neurotically obsesses and procrastinates over it to the exclusion of his entire career is not going to do any better.
Ep. VIII has a change of directors, so, like Irvin Kirschner directing Empire, there's a good chance that Star Wars is going to have the better survival skills.
(Just look on the Disney Parks blog every time there's an announcement of their upcoming Avatar attractions and see the flood of "Oh, don't DO this to yourself, it's so
over!" fan sentiments...)