And, of course, the appeal of his character in the modern-day Avengers (which's the reason we get the movie this year), is that his "basic ideals" seems out of place with modern superheroics, but, of course, that's his biggest strength.
If you didn't put his character in 40's red-white-and-blue WWII context, he'd just come off as another costumed goof like the 70's TV series.
Still, seems like the trailer is showing even MORE of the zero-to-hero origins than the last one did--Normally, my GL/Muppets "What are they hiding?

" alarm would go off, but here, looks like they're being smart enough to hold the Cool Stuff back, like they did with Thor's marketing.