Nah, those earlier posters were much more illustrative than the slightly oily paintings these ones have. And they’re all pretty awful and all over the place, I think! If anything, they’re more like the biblical epics of the previous decade, the 50s (no apostrophe needed!), before the more graphic style tried to make the older-fashioned musical films still feel modern and relevant.
Of course, West Side has always had its own campaign and design style that was baked into the show, the subsequent film, most productions ever mounted since, and the earlier teaser posters for this new one. It’s kind of contractual by this point, if not already officially!
(Oh, and Fox is not marketing this movie…!)
