Dacey wrote:And so, in "Mars Needs Moms," we have what might be
the biggest flop in Disney history:
http://boxofficemojo.com/daily/chart/?s ... -11&p=.htm
Seriously, this is VERY bad, especially since "Moms" apparently cost $150 million to make. I'll wait until Sunday numbers come in to post this on the front page, but from the looks of things, the movie's going to open to under $10 million this weekend. Ouch indeed!
Now, now, it's only Friday's numbers (as in "Nobody ever goes to kids' movies on Fridays, until the Sat/Sun numbers shoot up over the final weekend tally")--
We've already made this same mistake a hundred times, getting our hopes up prematurely. (Christmas Carol, appropriately enough, for one.)
Not that I think it's suddenly going to turn around into a smash by Sunday night, but saying that it's singlehandedly outdone Atlantis and Black Cauldron is a bit early.
Zemeckis was already a Dead Studio Walking when MNM came out, so Disney doesn't have anything to lose by it, just that they had enough invested in it to bump it up to the sweet lucrative Easter slot, rather than the February throwaway slot that the Garden-Gnome movie got.
(My only tear shed for Zemeckis is, "Darn, if there's no Yellow Submarine remake, what excuse are they going to have to
release the original on Blu-ray???

")
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As for the other lucrative Easter-slot contender, in the last week or two, I've seen both mainstream-store marketing, and shots of character-marketing at Universal Studios for Russell Brand in "Hop", and my one and only reaction was "Dear gods, they're actually
serious about it... 0_0 "