Ben wrote:Putting it next to Harry Potter was a calculated move: it's the classic Disney holiday spot so they had that in their favor but if it didn't work, they could always say that nothing could beat HP and not have egg on their faces. BUT...whaddayaknow...it opened with a take that was VERY close to Potter's pull of that week, and THEN climbed UP a spot to take #1 the following week. Hardly any films manage to do that!
Well, Nemo did that, but only after a would-be "blockbuster" self-destructed upon opening, and the word-of-mouth favorite settled back into its rightful place...You should've seen both studios' faces.
Pretty much like Tangled did, after the two weeks of Harry Potter sellouts settled back down to normal, but both studios and audiences expected there to be an artificially high "surge" blitz for Harry before just good season business.
And it wasn't "strategic" to go up against Harry Potter, it was just the ritual of November:
Dreamworks had the First Week Cartoon, nothing the second, the Older-Audience Studio Tentpole on the third, and the Disney Seasonal Blockbuster on the fourth, aka Thanksgiving.
Didn't work out so well for Treasure Planet the last time, but seems things have changed a bit for Thanksgiving openings since "Enchanted". (Which seems to be the only reason, for the life of me to figure out, why people keep associating Tangled with Enchanted, other than they both have a cute princess audiences liked.)